Tips for Marketing Your Business Using Bulk SMS
Are you looking for new customers for your business? If this is the case, you should implement a bulk marketing campaign. With bulk SMS marketing, you can reach new prospects in a cost-effective way. The open rates of SMS messages are over the roof. This means text messages are read more than social media posts and email. Thus, you can be sure of getting your message across to the audience you choose.
However, SMS marketing gives you only 612 characters to convey your message. You should carefully craft your content to ensure that you provide value in the 612 characters. You may not be able to provide all the details you would like to your audience if your SMS is too short. On the other hand, if the message is too long, your audience may get bored. Thus, you should take time to come up with the perfect SMS message for your marketing.
Timing is Everything
With bulk SMS marketing, timing is crucial to the success of your campaigns. The type of business you are running will determine the best time to send a message. For instance, you may want to drive customers during lunch hours if you are running a restaurant. Thus, it will be prudent to send SMS messages just before noon. Your messages should be relevant to what your audience is doing at the specific time you send them. Just before midday, people are usually thinking or discussing where to go for lunch. Your restaurant can register more customers when you send your SMS messages at that time.
A Brief Rundown of Services
For bars and sports clubs, the end of the working day is the best time to send marketing messages through SMS. At the end of the day, many people prefer relaxing before heading home. Your message with an offer at your bar would come at the right time when you send it at the end of the working day as people are thinking of where to unwind. The marketing message will benefit both you and your target customers. You will make more sales while the people will have a place to go to; your bar.
What I Can Teach You About Messages
You should also know the days to avoid sending bulk SMS marketing message. For instance, Mondays are usually a bad day for most businesses. After being away from the office during the weekend, most people are usually busy on Mondays. Also, the exact time you send your SMS messages matters. For instance, if you send customers messages at 3am, they are likely to unsubscribe from getting SMS texts from your business.
You can have a successful SMS bulk marketing campaign if you think like a consumer. Choose a time when people are more likely to respond to send your SMS messages.